This project showcases the full brand identity, packaging design, and social media system developed for Caffè Terranova, an Italian café inspired by modern-retro aesthetics and authentic local culture. The visual direction blends warm, earthy tones with vintage-inspired typography to evoke a sense of tradition, conviviality, and everyday Italian charm.

 

I created a cohesive identity across all touchpoints—including logo, colour palette, packaging concepts, and a suite of social media templates—to reflect the café’s welcoming spirit and rich culinary roots. The result is a timeless yet contemporary brand that celebrates Italian café culture while feeling fresh, warm, and memorable.