This project presents the branding and social media design for URBN, a hyper-local social platform designed to turn anonymous apartment buildings into real, connected communities. Combining elements of dating, social networking, and community engagement, URBN enables verified residents to safely interact, meet, and build meaningful relationships within their own building.

 

For this project, I developed a clean, modern visual identity and a cohesive set of social media templates tailored to the platform’s youthful and community-focused spirit. The design emphasises trust, connection, and urban vibrancy, creating a recognisable and engaging brand that supports URBN’s mission to make city living more social, human, and connected.