This project showcases the complete brand identity and packaging design for Surely Nut, a UK-based peanut butter brand known for its bold, unconventional flavour combinations. Inspired by their playful origin story and fast-growing presence, I developed a modern, vibrant identity that captures the brand’s energetic personality and flavour-driven spirit.

 

The visual system includes a primary and secondary logo, logomark, colour palette, and a full peanut butter jar label design. The packaging concept pairs bright, expressive typography with dynamic colour blocking to highlight each unique flavour. The final outcome reflects a fresh, contemporary brand ready to stand out on shelves and support Surely Nut’s continued growth.