Salt is a modern artisan bakery reimagining classic pastries with creative twists. The brand needed an identity that captured their artisanal craft and Instagram-worthy appeal while feeling warm and community-driven.

We developed a distinctive identity that blends elegance with playfulness.

 

The warm palette of cream, sky blue, and rich brown evokes fresh-baked comfort, while the sophisticated script monogram adds an artisanal, handcrafted touch. The versatile logo suite allows the brand to feel refined on packaging and approachable on social media.

The result is a cohesive brand that positions Salt as a community hub where tradition meets creativity, and every pastry tells a story worth celebrating.